Life and Career Transformation
aligning purpose, process, and results
Welcome to Guided Leadership Insights! We believe that you are the lifeblood of your organization and when you lead passionately and effectively, you can achieve impressive results. However, we often face challenges that hinder performance and limit potential.
I have benefited from coaching feedback early in my leadership career. Because of this, I became immediately motivated to learn and implement many concepts and new ways of being as a leader. These changes positively affected all of my relationships, most of all, how much more joy and balance I felt in my life, work and home.
With over 30 years of experience in senior leadership, I have established a system for guiding and leading transformational changes with people, organizations and teams. I have been trained in Neuroleadership, Somatic, Neurolinguistic and Organizational Systems coaching approaches.
Often we get to a point where we need a sounding board, new skills, greater capacity and impact, or have just become stuck in a rut. Let's develop what you are capable of, and enhance the skills, tools and habits to support those capabilities and your next steps.
Call to learn more about how this fits with you or your team
Kelly Frazer Johnson, MBA, ACC
Developing healthcare’s executives & emerging leaders through coaching, education & training | Results-focused career in healthcare strategy & marketing | University of Georgia Master of Healthcare Administration faculty
November 13, 2025, Kelly worked with Joan but on different teams
"I met Joan three years ago on a vacation trip to British Columbia, and that chance meeting changed the trajectory of my life. At the time, I was at a crossroads, reflecting deeply on where I wanted to go next in my career and in life. I didn’t realize it then, but that trip and meeting Joan would be the catalyst I needed for transformation. Although it was a personal trip, Joan’s natural gift for coaching came through almost immediately. She asked the kind of thoughtful, challenging questions that stopped me in my tracks and helped me see myself, my values, and my potential in an entirely new light. She helped me realize that the dreams for the way I wanted my career and life to look were within reach. Because of Joan’s influence, I made the decision to pursue my coaching certification, launch my own business, and now, I’m expanding my work to focus on helping emerging healthcare leaders find their own sense of purpose and direction. Joan, thank you for the role you’ve played in my journey. Your insight, compassion, and belief in others create a ripple effect that extends far beyond what you can see. The impact you had on my life is now being passed forward through the people I coach, and that’s the greatest testament to your work".
Gail Schmidt
Vice President, Ophthalmic Society & Global Relations at American Academy of Ophthalmology
November 14, 2025, Gail was Joan’s client
"Joan is an exceptional executive coach and organizational consultant. She excels at bringing clarity, accountability and insight to every engagement and her coaching style effectively blends strategic thinking with genuine empathy. She made our room full of executives all feel comfortable while exposing vulnerabilities and helped us drive toward individual and collective success. Joan is the consultant you would describe as a trusted partner who can diagnose what is holding a team back and provide avenues to elevate individual and collective leadership performance. Highly recommend her if you are looking to build alignment and guide team members toward meaningful change".
Professional Coaching
coaching you to develop your own answers
Coaching programs are focused on the development of clients as individuals and leaders. We know that everyone brings their backgrounds, experiences, beliefs, and values to their roles, and in doing so, also bring unhelpful behaviors and tactics that may not serve them. Our programs focus on the behaviors, goals and structure of leadership.
Our coaching style is open, with a focus on how your areas of strength can also build capacity to shift your awareness to challenges in your current life and professional situation. You will be stretched to develop positive, long-term change through building key behavior and skill capacities.
Kind Feedback
what our clients have to say
Meet Coach Joan
creating strong leaders & teams
Joan Beltran-Franey is President and CEO of Guided Leadership Insights, LLC, a California based consulting firm specializing in Leadership Development primarily in the Healthcare Industry. Joan has acquired specialized expertise in creating strong leaders and teams with over 30 years in the hospital, ancillary, ambulatory and for-profit venture settings as well as a history of roles in marketing and business development.
